There’s a popular Hip-Hop song rising up the charts called ” Swagga Like Us“ a song by rappers Jay-Z and T.I. featuring Kayne West and Lil Wayne. The chorus “No one on the corner have swagger like us” reminded me of the need to display my own Swagga in business.
Artists/entrepreneurs like Jay-Z, Puffy (Sean Combs) and [...]

Last week I talked about Social Marketing for small business owners and the need to get involved.   While there can be many benefits to adding social marketing to your marketing plan, Social Marketing and other forms of marketing should not be used as an excuse not to prospect face-to-face. I’ve seen several examples of business [...]

Several of my friends and business associates are jumping on the Social Marketing initiative. They’re establishing Facebook pages and have created Twitter accounts. That’s a good start but creating accounts is not enough. What my friends and associates are not doing is adding to the community.
Setting up accounts on social media websites [...]

I’m writing this entry on Mother’s Day between the breakfast in bed for my wife, the text messages to my daughters and friends who are mothers and the dinner we’ll all be at this evening. When you look at branding you have to admit that Mother’s Day is at the top of the mountain.
For the [...]

How many restaurants have you eaten at because a friend or family member recommended it.  Did you buy a new electronic gadget because a co-worker suggested it? These are examples of customers selling for a company.  You can call it word of mouth marketing, recommendation selling or any term you choose but the concept is [...]